Viveat Susan Pinto And Sharmistha Mukherjee

Stories by Viveat Susan Pinto And Sharmistha Mukherjee

Haryana intervenes again to end Maruti standoff

Haryana intervenes again to end Maruti standoff

Rediff.com   22 Sep 2011

Labour Minister Shiv Charan Lal Sharma visited Gurgaon on Wednesday to meet senior department officials to decide on the likely course of negotiations.

Advertisers take to brand integrations

Advertisers take to brand integrations

Rediff.com   5 Sep 2011

According to media buyers, the demand for integrations is on the rise, thanks to the ability it has to stand out in a cluttered environment, if done the right way.

DD to e-auction DTH arm slots from tomorrow

DD to e-auction DTH arm slots from tomorrow

Rediff.com   27 Jul 2011

Industry sources indicate DD Direct Plus has a subscriber base of around nine million. The DTH operator's reach is second largest after Dish TV, which has a gross subscriber base of 10.9 million.

Advertising growth takes a break amid slowdown

Advertising growth takes a break amid slowdown

Rediff.com   18 Jul 2011

According to data compiled by media research agency TAM, the rate of growth of advertising on television in terms of the number of hours was half during the January-June period this year in comparison with the corresponding period last year.

Mercedes prepares to enter leasing market

Mercedes prepares to enter leasing market

Rediff.com   18 Jul 2011

German luxury car maker Mercedes-Benz is preparing to commence leasing vehicles to consumers in the Indian market by the end of this year. No other luxury car maker in the country currently offers vehicles on lease directly to customers.

Chinese auto major JAC eyes India entry

Chinese auto major JAC eyes India entry

Rediff.com   23 Jun 2011

The company is willing to partner existing players; to begin with commercial vehicle launch.

Nielsen refuses to share data with analysts

Nielsen refuses to share data with analysts

Rediff.com   14 Jun 2011

It was a year ago that Nielsen had suspended services to the analyst community following an uproar by companies over inaccurate reporting of market share data.

Hero scouts for technology partner

Hero scouts for technology partner

Rediff.com   3 Jun 2011

After termination of the joint venture with Honda Motor Corporation (HMC), the world's single largest two-wheeler manufacturer Hero Honda has begun scouting for partners globally to source technology and designing expertise.

Special: How Rasna beats the heat

Special: How Rasna beats the heat

Rediff.com   30 May 2011

Devise new strategy to take on competition from multinational brands.

Reckitt to sell Paras' personal care arm

Reckitt to sell Paras' personal care arm

Rediff.com   30 May 2011

The interested companies include Emami and Dabur.

Indian parts to power Toyota, Honda cars

Indian parts to power Toyota, Honda cars

Rediff.com   30 May 2011

Toyota Motor Corporation and Honda Motor Corporation plan to make India a hub for sourcing components of small cars.

The rise and rise of creative hotshops

The rise and rise of creative hotshops

Rediff.com   23 May 2011

Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.

Hero Cycles may tie up with microfinance firms

Hero Cycles may tie up with microfinance firms

Rediff.com   9 May 2011

According to industry estimates more than 70 per cent of motorcycles are bought through financing schemes.

Modi Rubber plans re-entry into tyre market

Modi Rubber plans re-entry into tyre market

Rediff.com   2 May 2011

When Modi Rubber closed an agreement with German tyre manufacturer Continental for outright sale of Modi Tyre Company Ltd (MTCL) last month, the exit led to speculation of the group foregoing interests in the segment.

Japan's Kokuyo to buy majority stake in Camlin

Japan's Kokuyo to buy majority stake in Camlin

Rediff.com   2 May 2011

Japanese firm to retain Camlin, Camel brands.

'Digital revolution has just begun in India'

'Digital revolution has just begun in India'

Rediff.com   29 Apr 2011

Morel, who was in India recently, spoke to Viveat Susan Pinto and Priyanka Singh.

Maruti seeks to reduce dependence on Japan

Maruti seeks to reduce dependence on Japan

Rediff.com   27 Apr 2011

India's largest car maker, Maruti Suzuki, has put in place a new strategy to reduce its dependence on Japan for auto parts.

LG to target IT sector with string of products

LG to target IT sector with string of products

Rediff.com   27 Apr 2011

At the moment, it has only personal computer monitors in its portfolio.

World cup final draws record ad rates

World cup final draws record ad rates

Rediff.com   1 Apr 2011

The ad rates for the coming IPL-4 have risen 30 per cent to Rs 600,000 for a 10-second slot.

Will Honda's new mktg director drive the change?

Will Honda's new mktg director drive the change?

Rediff.com   30 Mar 2011

HSCI has now appointed Seki Inaba the director (marketing) for the Indian market. Inaba, who takes over from Tatsuya Natsume, will be responsible for marketing, sales and after-sales initiatives of the company in the country.